Hey, Kyle here.
Every 2 weeks I share the best of what I’ve learned growing small local businesses, restaurants, and myself.
Here’s what’s on deck in today’s issue:
📈 The $100 Challenge Results
🧲 Recruitment that doesn’t suck (hiring ad template you can use)
🎧 Eliminating wait times + weird restaurant models
📈 The $100 Challenge Results
In the latest Hospitality Recovery Toolkit session, I challenged restaurant owners to turn $100 into $300 in sales using paid ads.
One of the reasons I love advertising is because it’s like ‘alchemy.’
If you feed an attention platform the right ingredients, it generates returns in:
- Awareness
- Database / Audience Growth
- Revenue
- Goodwill
(+ I can’t think of any other investment vehicles that could return 200% in 1 week. Can you?)
I show exactly what we built—and the results—in this one minute Reel (with cool music, to boot).
Click the image below to check it out:
🧲 Recruitment that doesn’t suck (hiring ad template included)
Remember: everything is marketing.
From the copy in your job description to the skills of your front of house staff.
I helped one of our partners craft a magnetic ad for bartenders.
And it isn’t only about attracting great team members.
It also sends signals to your market.
I turned the ad I wrote into a template that you can use.
Ideally, it’s a page on your website that leads to a form — so that you build an applicant pipeline.
I’m curious: is there anything you’d change about it?
🎧 New podcast episode explores how to eliminate wait times (+ some fun restaurant model ideas)
Carson Goodale is the founder and CEO of FanFood — a platform on a mission to eliminate wait times.
In this episode, we jam on how restaurants can use QR codes to solve for:
- Better guest experiences…
- Finding unique advertising angles…
- Innovating the broken restaurant model…
- And more
We also explore the concept of the 100% complimentary restaurant model.
Check it out:
If you enjoyed this, please consider sharing with a friend (they can subscribe here).
Cheers,
Kyle Guilfoyle
P.S. If I wrote my next email just for *you*, what should I cover?
