Thoughts
2026
- I turned my work into a little townA newsroom, restaurants, and what makes people tick. One little town to see how they fit together. · 1 min read
- I want my business run by AI agents and tuned by meEpisode 1 of Tiny Little Machines. A cockpit for the business, with AI agents doing the work and me tuning it. · 1 min read
- Just ONE Thing to OpenTen different tools to understand what’s happening. Then more work to do something about it. I’m building a Cockpit for Guest Getter. · 2 min read
- A Curriculum I’d Want to DEVOURI could barely get through my university readings. Now I’m 38 and building a curriculum I’d want to DEVOUR. · 2 min read
- Obvious Adams and the Store Nobody Could FindA hat company spent on ads for a store people could barely notice. Obvious Adams saw the problem by walking past it. · 1 min read
- 3 Resources Helping Me Learn AIA free course, a level-headed YouTube channel, and a podcast full of super nerds exploring what comes next. · 1 min read
- 3 Topics I’m Exploring in My Life Right NowAI agents that broke the bank, the search for a better AI setup, and the oldschool advertising books I keep coming back to. · 2 min read
- Sharper or Duller?What running four AI agents before breakfast does to my brain, and whether it’s sharpening or dulling me. · 4 min read
- The Graveyard GapMost restaurant owners know what they should be doing. The problem was never knowledge — it was bandwidth. That constraint just disappeared. · 2 min read
2021
- “Presence Analytics”Measuring and optimizing your market presence. · 1 min read
- $100 ‘alchemy’Turning small investments into significant business returns. · 2 min read
- 2 tools to make social media funMaking social media management more enjoyable and effective. · 1 min read
- 4 workshops on local ‘offense’Strategic approaches to dominating local markets. · 1 min read
- Solving Bigger ProblemsHow to scale your impact by tackling larger challenges. · 3 min read
- 3 discoveries and a quoteKey insights from recent business experiments and reading. · 1 min read
- Suboptimal + the infinite gameWhy perfect execution matters less than long-term sustainability. · 4 min read
- A breakthrough modelA framework for achieving transformative business results. · 4 min read
- Fish At Your FeetFinding opportunities in your immediate environment. · 1 min read
- “Enthusiastic Amateur”The power of maintaining a beginner’s mindset in business. · 2 min read
- Good Model. Bad Model.Analyzing what makes business models succeed or fail. · 1 min read
- How to be everywhere at the right timeStrategies for omnipresence in your target market. · 4 min read
- No-brainer attention ‘arbitrage’Finding and capitalizing on undervalued attention channels. · 4 min read
- Simple content ‘filters’Creating frameworks for consistent, high-quality content creation. · 5 min read
- 6 Reasons I Think Cold Calling Is My ‘ONE Thing’The unexpected power of direct outreach in modern business. · 2 min read
- 6 Thinking Hats: How to Think in the Same DirectionUsing Edward de Bono’s method for more effective team thinking. · 2 min read
- Brainstorming vs. ListeningWhy active listening often yields better results than internal ideation. · 2 min read
- Brick by Written BrickBuilding a lasting business foundation through documentation and systems. · 2 min read
- Who’s On Your Bus?The importance of team composition in business success. · 1 min read
- 51.2 / 0.8Breaking down the metrics that matter in business growth. · 1 min read
- Eat Your Customer’s ComplexityHow taking on your customer’s challenges can create lasting business value. · 1 min read
- Slow Strategy. Fast Strategy.Exploring the balance between long-term planning and quick tactical execution in business growth. · 1 min read
- How Course Creators Can Turn Every $1 Into $11 Using The Facebook Ads 3x3x3 MethodA systematic approach to maximizing ROI on Facebook advertising for course creators. · 15 min read
- Most Of Business Is TriviaUnderstanding how mastering the small details can lead to big business success. · 1 min read
- 2021 ThemesKey focus areas and strategic themes for the year ahead. · 1 min read