About
I’m Kyle
Victoria, BC
I run Guest Getter. We build little AI machines that keep local businesses busy and bring customers back, mostly for restaurant groups and studios with a few locations.
A missed-call text back. A quiet-night offer. A winback for regulars who drifted. Each one does one job, runs every week, and has one number that says it’s working.
Big chains have engineers for this. The shop down the street has the owner, after close. AI made these machines cheap enough for a business with three locations.
Kyle’s World
Every place on the map, as a list
Local marketing
Getting people nearby to find you, choose you, show up and come back. Every road in this town leads back to the square: media, restaurants, the machines, and the human nature underneath it all.
Local media
Local news is the original local marketing channel. How independent publishers earn attention, build trust, and keep the presses paid for.
Tiny Media Machines, in the Curriculum
Why it matters
When a town loses its paper, it loses the shared story of what’s happening. That’s a marketing problem as much as a civic one.
Trust
Local media’s real asset. People believe the folks who cover their own street, and that belief transfers to who advertises there.
Growing readers
Audience is built one habit at a time: a morning newsletter, an event, showing up where people already gather.
Paying its way
Ads, memberships, sponsorships, events. The unglamorous math that keeps a newsroom alive.
Newsroom
Inside the operation: how small teams publish more with less, and where the time actually goes.
Attention
The currency every channel competes for. Earn it and you own it. Rent it and the bill comes every month.
Restaurants
Where local marketing gets real: seats filled, tables turned, guests who come back. The scoreboard is the dining room, not the ad dashboard.
Getting found
Search, maps, reviews, socials. The first impression happens long before the first bite.
Bookings
Turning interest into a reservation. Every extra click is a guest who decided to eat somewhere else.
Events & catering
Private parties, group dinners and catering can fill a quieter part of the week. Make them easy to discover and book.
Regulars
The first visit is only the start. Give guests reasons to come back, and measure whether they do.
What the numbers hide
Clicks and ROAS don’t tell the whole story. Cost per guest and lifetime value do.
Guest Getter
My agency. We help restaurants bring in more guests and give them reasons to come back.
Showing up
The ad’s job ends at the door. The experience decides whether there’s a second visit.
Tiny AI machines
Small, useful automations built to save hours, not to impress anyone. Each machine does one job well.
Building with AI, in the Curriculum
Tools
The everyday kit: what’s worth using, what’s hype, and what quietly saves an hour a day.
AI coding
Building small internal apps without a dev team. If you can describe it, you can increasingly ship it.
Agents
Little workers that take a goal and run the steps. Promising, imperfect, and worth learning now.
HighLevel
The CRM and automation backbone where follow-ups, texts, and review requests run on autopilot.
Human nature
The compass under everything. Marketing works when it works with how people actually think, not how we wish they did.
Biases
Shortcuts the brain takes without asking. Social proof, scarcity, defaults. The rules of the game whether you play them or not.
Curiosity
The open loop. Give people a reason to want the next thing and they’ll come find it.
Persuasion
Not tricks. Making the right choice the easy, obvious one for the person in front of you.
Learning by teaching
The fastest way to understand something is to explain it to someone else. Most of this map started that way.
This site is where I show the work: what I built, what it did, and what broke. You can start with the latest pieces or dig through the older Thoughts.
Want to talk? Say hello.