Eat Your Customer’s Complexity
How taking on your customer’s challenges can create lasting business value.
Complexity is the enemy of progress. And since most people are addicted to progress, the question is, “How do I eat my customer’s complexity?”
If people aren’t buying a product / service it’s because they don’t understand how it helps them survive / thrive -- in the simplest way possible.
The more complicated, connected, advanced, etc the world becomes, the more value we place on products and solutions that are simple.
KyleKyle Guilfoyle