Most founders / entrepreneurs think obsessively about where their company is going — the final destination — the exit strategy — the vivid vision, etc.
In his book Good to Great, Jim Collins identifies *subtle* distinctions between companies that were able to go from just ‘good’ to ‘great’… and those that weren’t.
One difference that surprised me about ‘good to great’ companies is that — counter to what most do — they don’t start by worrying about where the bus is going… Or where it is right now… Or even what the bus is doing.
Before they worry about any of that stuff, they first get the right WHOs on the bus.
They know that with the right whos, they can go anywhere and do anything.