I Created A Writing “Ignition” || May 31st, 2025 || London, Ontario

📅 Morning Ignition — May 31, 2025

🔧 Mission Check-in

What are you building?

Guest Getter — a Restaurant Growth Engineering firm. We’re on a mission to deploy Growth Operating Systems—each designed to increase revenue by at least 10% and profit by 5%—in 100 restaurants by December 31st, 2026.

Who are you becoming?

The world’s leading growth engineer for restaurants. Inspiring others to use tools in life-changing ways, without the burnout, in ways that feel true to them.

Who are you building it for?

Me, my family, my team, and restaurant owners.


✍️ Open Loop Prompt

Prompt:

“Where do you still feel like growth is a gamble?”

Freewriting Response:

I feel like growth is a gamble on many many fronts—first of all, even though I've been at this for 7 years now, it's hard to know exactly what works and what doesn't. This is part of what the Growth OS is meant to solve.


🔎 Sharpening Prompt

Prompt:

“Can you turn this into a rule, a rant, or a system?”

Expansion:

If you built a house without a blueprint, you'd be fucked. Yet that's exactly how 99% of restaurants approach growth.


🧠 Insights, Truth Bombs & Content Seeds


🚢 Codify or Ship Ideas


This is what my work looks like now:

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