6 Reasons I Think Cold Calling Is My ‘ONE Thing’
After years of fighting it, I’ve come around to ‘Cold Calling’ as the answer to my ONE Thing Question. (i.e. “What’s the One Thing I can do / such that by doing it / everything else will be easier or unnecessary?”) Here are 6 reasons why I think it’s Cold Calling: → Most people are […]
6 Thinking Hats: How to Think in the Same Direction
Ever heard of a ‘clearing process’? It’s one of those things that should be taught in school. Two people have a ‘charge’ between them: resentment, conflict, different points of view, etc. And in comes the ‘clearing process’ 👉 a systematic ‘clearing’ of the charge between them. They start with the data, free of emotion, and […]
Brainstorming vs. Listening
In 2017, we launched Nimble Bar Co and decided to go galivanting across Canada with it. We had no idea what we were doing or selling. We thought we knew what people wanted. We got together and ‘brainstormed’. We figured… Restaurants need videos! We’ll make ‘em cool videos… People want fancy cocktails! We’ll go do […]
Brick by Written Brick
Brick by written brick. That’s how Seth Godin built this book. Since January 15th, 2002, Seth has written one blog post every day. He’s admitted that not every post is a homerun (and that’s okay). His first post is what you’d expect to see in someone’s diary. He wrote about how boring his experience was […]
Who’s On Your Bus?
Most founders / entrepreneurs think obsessively about where their company is going — the final destination — the exit strategy — the vivid vision, etc. In his book Good to Great, Jim Collins identifies *subtle* distinctions between companies that were able to go from just ‘good’ to ‘great’… and those that weren’t. One difference […]
2021 Themes
🐢 Go slow to go fast: “Give me six hours to chop down a tree and I’ll spend the first four sharpening the axe.” 🎬 Intention to counter reactivity (the scourge of being ‘hyper-connected’) 🎨 Exercise creativity because I’ve noticed this is when I’m happiest. 🏗 Build assets that I own or can leverage
51.2 / 0.8
51.2% of results can come from 0.8% of the inputs / effort 🤯 (80/20 of 80/20 is 64/4. 80/20 of that is 51.2/0.8. And so on.) The discipline is figuring out what those inputs are. And only doing those. (Something I’ve ALWAYS struggled with) Here are a few rules I find help (straight from Richard […]
Eat Your Customer’s Complexity
Complexity is the enemy of progress. And since most people are addicted to progress, the question is, “How do I eat my customer’s complexity?” If people aren’t buying a product / service it’s because they don’t understand how it helps them survive / thrive — in the simplest way possible. The more complicated, connected, advanced, […]
Slow Strategy. Fast Strategy.
When building a marketing strategy, I have one slow focus, and one fast focus. Slow = Anything organic. SEO, cold outreach, email, organic Instagram growth, etc Fast = Paid media. Advertising. Could be Facebook. Could be Google. Any online platform, really. The ROI and results of ‘Slow Strategies’ take longer (but are usually far greater). […]
How Course Creators Can Turn Every $1 Into $11 Using The Facebook Ads 3x3x3 Method
Today I’m going to show you a simple process to build a Facebook ad campaign for your course that can get 1-10 new students within 30 days, and point you in the direction you need to become profitable (aka ‘Ready-to-Scale’). Here’s what it looks like: This is the same process I used to generate 57 […]