Slow Strategy. Fast Strategy.
When building a marketing strategy, I have one slow focus, and one fast focus. Slow = Anything organic. SEO, cold outreach, email, organic Instagram growth, etc Fast = Paid media. Advertising. Could be Facebook. Could be Google. Any online platform, really. The ROI and results of ‘Slow Strategies’ take longer (but are usually far greater). […]
How Course Creators Can Turn Every $1 Into $11 Using The Facebook Ads 3x3x3 Method
Today I’m going to show you a simple process to build a Facebook ad campaign for your course that can get 1-10 new students within 30 days, and point you in the direction you need to become profitable (aka ‘Ready-to-Scale’). Here’s what it looks like: This is the same process I used to generate 57 […]
Most Of Business Is Trivia
“Don’t work to deal with trivia. Work to avoid trivia.” — Richard Koch, Author, 80/20 Principle Your unique ability = simplicity = endless fascination + motivation = infinite growth ♾ Everything else is a prison sentence.
Sharpening > Swinging
“If I had eight hours to chop down a tree, I’d spend the first six sharpening my axe.” – Abraham Lincoln I’m in a men’s group that meets every week. The point is to strengthen our masculine core, and hold each other accountable. This quarter, my accountability was to create an experience that would help […]